Privacy Policy
Last Updated: January 2026
Alley Jaxx ("we," "us," "our," or "Company") operates the alleyjaxx.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (name, email address, phone number)
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Small data files stored on your device to enhance your experience
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns
- Analytics: Information collected through analytics tools to understand user behaviour
How We Use Information
We use collected information for the following purposes:
- Analysing website performance and user behaviour through analytics
- Tracking affiliate referrals to partner casinos and gaming operators
- Improving site functionality, content, and user experience
- Sending promotional content and updates (with your consent)
- Complying with legal obligations
- Detecting and preventing fraud or security breaches
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals to partner casinos
- Marketing Cookies: Deliver targeted advertising and promotional content
Opt-Out Options: You can disable cookies through your browser settings or opt-out of analytics and marketing cookies using industry opt-out mechanisms. Disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino operators, gaming platforms, and affiliate partners. We are not responsible for their privacy practices, data handling, or terms of service. We recommend reviewing their privacy policies before providing personal information or engaging with their services. Your use of linked sites is at your own risk and subject to their own policies.
Your Rights
Depending on your location, you may have rights including:
- New Zealand: Privacy Act 2020 rights including access to and correction of personal information
- European Union/UK: GDPR rights including access, rectification, erasure, and data portability
- United States (California): CCPA rights including disclosure, deletion, and opt-out of data sales
- Australia: Privacy Act 1988 rights to access and correct personal information
To exercise your rights, contact us using the details below.
Data Retention
We retain personal information only as long as necessary to provide our services and fulfil the purposes outlined in this policy. Analytics and cookie data are typically retained for 12-24 months. You may request deletion of your data at any time, subject to legal obligations requiring retention.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
Website: alleyjaxx.com
We will respond to privacy inquiries within 20 working days in accordance with applicable privacy legislation.
This Privacy Policy is subject to change without notice. We recommend reviewing this policy periodically for updates.